Search results for "Audience participation"
showing 2 items of 2 documents
“Thanks for Watching.” The Effectiveness of YouTube vlogendorsements
2019
This study examines the effectiveness of brand endorsements in vlogs (video blogs) by assessing the role of audience participation, parasocial relationship, and valence toward vlog endorsements on the perceived credibility of the vlogger and brand attitudes. Four experimental conditions were created on Qualtrics based on a YouTube vlog where the endorser reviewed a few products. The data were collected using Mturk and analyzed with 203 usable responses. The findings indicate that audience participation in the vlog enhances para-social relationship with the vlogger, thus further fostering the vlogger's perceived credibility as an endorser. Additionally, the valence of the audience's attitude…
Case Studies of Digital and Media Art 56°56'51"N 24°6'23"E
2016
Contemporary media art has experienced very dynamic changes in the forms of its artistic expression, as well as in the perception of artworks by the audience and even art theoreticians. Questions about this new art form range from topics such as the unconventional nature of the elements constituting the artwork (program code, audience participation etc.), and the difficulties of displaying and preserving non-material art, to its proper place in the artistic landscape from the viewpoint of contemporary visual art. This paper aims to discuss the abovementioned questions through several case studies of various Latvian digital and contemporary media art areas.